What exactly is digital marketing?
You probably know that digital marketing is important, but maybe you aren’t sure where to start. When clients first contact us, they often ask: “What exactly is digital marketing?”
Put simply, digital marketing is much more than just social media. It encompasses all online marketing efforts (either paid or unpiad) via search engines, social media, email, websites and online shops.
And it’s becoming increasingly more important: according to We Are Social’s Digital 2022 report, the number of people around the world using the internet has grown to 4.95 billion, 62.5% of worldwide population.
Digital marketing is cheaper than offline media (press, tv and radio), and you can accurately monitor the results to learn how many people have seen or clicked on your ad, where they live, their age and gender, for example. And likewise, you can also specifically target the ones that are right for your business.
But finding time to figure it all out with a small team and little time can be overwhelming, right? That’s where digital marketing agencies come in.
Why hire a digital marketing agency?
– Digital marketing agencies are experts with up-to-date, in-depth knowledge in their field.
– They save you time and bring faster results.
– Cost effective campaigns that are suited to your budget.
– Tailor-made packages adapted to your needs
– They know how to choose the right media, for the best channels to reach the right target audience.
Welcome to Digital Marketing Lanzarote
Gladys Becerra Torlay
Strategic marketing and general management
Expert in digital marketing strategy. Gladys is a trilingual communicator (English, Spanish, French) who can deliver your message in three languages. Over the years Gladys has never stopped updating her knowledge in marketing, her latest course being “Digital Marketing: Customer Engagement, Social Media, Planning & Analytics” at the prestigious Columbia Business School.
David González Víboras
Photos & Videos
Professional photographer and videographer. David has a keen eye for beauty to help your business shine.
Maica Barros Martínez
Copywriting & project management
Our favourite multi-task person! Maica performs several key tasks at DML: from managing and analysing your social media, copywriting to creating online campaigns, she pulls the strings to reach your target audience!
Limarvi Hernández de Del Giudice
Community Manager
Warning: here goes a great Community Manager! Limarvi is in charge of managing your social media together with Maica: a fine copywriter, tirelessly creative, she will come up with a thousand and one brilliant ideas so that your social media show the best of your business!
Indira García Jarillo
Graphic Design
Because a picture is worth a thousand words, our team had to have someone who could add image and colour to our ideas! And this is Indira: she started with us a little while ago as an intern… and as we fell in love with her work, here she is, still in the team. You will love her creations! And what can we say about working with her? It couldn’t be easier! So Indira and our collaborator Minn Design Studio, that you can see here, will give the perfect touch to your brand image, your website, your social media… Long story short, to all those valuable tools that will allow you to reach your future clients!
Sara Ramos Baonza
Pay-per-click campaigns expert
If you want to reach your ideal audience through advertising campaigns on social media and Google, Sara is your contact! As an expert in Pay per Click marketing, Sara will design the perfect advertising campaigns to connect with your audience. Because it’s not only about pretty words and a cool design: the key to this type of campaign is to analyse, track, analyse and track! And you have just found the best detective and hunter your company could have. So: get ready, because Sara will work her magic to get your future customers one click away from your business!
Why work with us?
We are a small digital marketing agency who cares about your company as much as you do. And because we know every business is different, we:
– Analyse your needs and provide tailor-made solutions.
– Offer a personalised service, always looking for the best way to help you.
– Optimise all resources to the maximum to bring you the best possible results.
– Commit 100% to your success, consider us a part of your team.
Treat your business as if it were our own.
Don’t take our word for it, see what our clients say
CONTACT US for a chat.
Tell us what you need, and we’ll help you win customers.
